Elise Sokolow
I work in the space between intention and expression.
Whether it’s behind the scenes, on the page, or on a stage, I bring language closer to meaning, give shape to the invisible, and help brands and people say what they really mean.
I believe good storytelling connects us to ourselves, our bodies, and the world around us.
Creative Director, Writer, Strategist
Take a look at a few recent work samples
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Take a look at a few recent work samples *
Hims & Hers Super Bowl Commercial | 2025
Hims & Hers first-ever Super Bowl spot put a spotlight on the need for societal and systemic reform, tapping into the cultural zeitgeist surrounding healthcare inequities. It ignited a national conversation, using raw imagery and shocking statistics to challenge the existing stigma surrounding weight and weight loss in America.
13 Weeks in the Sunday New York Times | 2024
Hims Multicategory TVC | NFL Season
This national TV spot ran during the 2024 NFL season and used dry, deadpan humor to show how easy Hims makes it to get help for hair loss, sexual health, and weight loss. Made for the everyday guy, it cut through the noise with a straightforward tone and a wink.
Some of the folks I’ve worked for and with:
Google
Hims & Hers
Fitbit
FabFitFun
HBO
Free People
The Big Quiet
CAP Beauty
WeWork
Vanta
Rippling
Delphi VC
Tia
Caraway
Wooden Spoon Herbs
Round
Felix Gray
Playtone
Sweet Reason
Emotive
Herman Scheer